Bharti Airtel has announced a partnership with the American entertainment company Lionsgate to offer Lionsgate Play to its customers in India. The Airtel Xstream application and web platforms will provide Lionsgate movie content. It should be noted that the new partnership comes months after Vodafone Idea partnered with Starz of Lionsgate to bring Lionsgate Play to its subscribers through Vodafone Play and Idea Movies & TV applications. Lionsgate Play streaming service to provide Hollywood-sponsored content to Indian consumers. Offers content in multiple Indian languages.
Available in mobile and web applications, the Airtel Xstream platform contains a catalog of more than 10,000 movies and programs along with 400 TV channels. But with the addition of Lionsgate Play, this catalog will be expanded with new content. The operator said in a statement that the content of Lionsgate will be available in several Indian languages, distributed in different genres such as action, comedy, drama, horror and action.
The premiere of Lionsgate Play includes franchises such as Hunger Games, Twilight Saga and La La Land, winner of an Oscar, as well as international successes such as Wonder. In addition, there are popular films such as American Assassin, Robin Hood, The Spy Who Dumped Me, A Favorite, Saban Power Rangers, Divergent, Now You See Me 2, Gods of Egypt, Letters To Juliet and Reservoir Dogs.
“Our mission is to make Airtel Xstream the most popular digital entertainment platform in India and enable the best experience in its class in a wide range of connected devices and applications,” said Adarsh Nair, Product Director of Bharti Airtel, in A joint statement prepared. “We will continue to establish long-term strategic alliances with major content producers around the world as part of our mission and we look forward to cooperating with Lionsgate to delight customers in India.”
Commenting on the partnership, the Managing Director of Lionsgate Play in South Asia, Rohit Jin, said the Airtel Association will help expand the country’s Lionsgate Play premium offer.
“Telcos plays a very important role in increasing the availability of premium content on digital platforms, and we are proud to join forces with a partner like Airtel that combines a massive reach, a solid brand and an incomparable distribution experience. This is another step forward to offer an exciting and unique content experience to our audience. ” The Indian
As a reminder, Vodafone Idea announced its partnership with Starz Play to bring Lionsgate Play first to India through Vodafone Play and Idea Movies & TV applications in August.
Airtel and Vodafone are currently trying to attract customers to their content platforms that will eventually help generate some revenue.